LobeLog on Facebook   LobeLog on Facebook

Managing the Disruptive Aftermath of Somalia’s Worst Terror Attack

by International Crisis Group The devastating twin truck bombings in Somalia’s...


Published on June 6th, 2010 | by Eli Clifton


“Online Public Diplomacy Platform of Israel” Still Pushing Flotilla Satire Video

While the Israeli government has apologized for having “inadvertently issued a video link that had been sent for our perusal,” an Israeli government endorsed social networking tool, Give Israel Your United Support (GIYUS), is still promoting Caroline Glick‘s tasteless Flotilla satire video.

The GIYUS “alert” (which is sent to over 25,000 subscribers) reads:

We con the world

Flotilla members tell their story – must see parody. Great song and a great video.

Act Now!

GIYUS is “the online public diplomacy platform of Israel” according to a document (Word Document) found on a number of Israeli embassy websites and was first put into action during the 2006 Lebanon War.

An article on Ynetnews stated that:

GIYUS (Give Israel Your United Support) is a new project that has recently been released by the World Union of Jewish Students (WUJS) in order to balance anti-Israel sentiment expressed on the web and influence public opinion.

Megaphone, the program which GIYUS asks users to download, sends out links which appear as popups on users’ computers.

In 2006, Stuart Purvis wrote in The Guardian about his experience after installing Megaphone.

It did not take long for an alert to come through. A Foreign Office minister, Kim Howells, had issued a press statement condemning that day’s Palestinian rocket attack which killed an elderly Israeli and wounded other civilians. GIYUS wanted site users to “show your appreciation of the UK’s response”.

One click took me to a pre-prepared email addressed to Dr Howells, and a slot for me to personalise my comment. A test confirmed that the email would arrive at his office, as if I had spotted his comments on a news website, in this case Yahoo, and sent it to him with a supporting message. In the emails, there would be no indication of the involvement of GIYUS, although Howells may have been suspicious that so many people around the world had read the same Yahoo story about him and decided to email him. The Foreign Office confirms that emails were received last Wednesday but will not go into any more detail.

The GIYUS operation is designed to manipulate social media platforms and target pro-Israel traffic to certain articles, polls, blog posts, YouTube videos, etc…

One of GIYUS’s founders, who refers to herself as Israeligirl, has gained notoriety for her effectiveness in promoting pro-Israel stories on Digg.com.

While the Israeli government is attempting to backtrack on their promotion of Caroline Glick’s tasteless video which makes light of the IDF’s killing of nine peace activists, the “the online public diplomacy platform of Israel” is working hard to make the video a viral success on social media websites.

Print Friendly, PDF & Email

3 Responses to “Online Public Diplomacy Platform of Israel” Still Pushing Flotilla Satire Video

Show Comments >

  1. avatar Jon Harrison says:

    The Israeli government is trying to have it both ways? Surprise, surprise.

  2. Pingback: Government 305-11 » Current Affairs Readings, Class 2

  3. Pingback: GIYUS Targets Christian Science Monitor Message Board « Antiwar.com Blog

About the Author


Eli Clifton reports on money in politics and US foreign policy. Eli previously reported for the American Independent News Network, ThinkProgress, and Inter Press Service.

Back to Top ↑
  • Named after veteran journalist Jim Lobe, LobeLog provides daily expert perspectives on US foreign policy toward the Middle East through investigative reports and analyses from Washington to Tehran and beyond. It became the first weblog to receive the Arthur Ross Award for Distinguished Reporting and Analysis of Foreign Affairs from the American Academy of Diplomacy in 2015.

  • Categories

  • Subscribe

    Enter your email address to subscribe to our site and receive notifications of new posts by email.

  • Popular Posts

  • Comments Policy

    We value your opinion and encourage you to comment on our postings. To ensure a safe environment we will not publish comments that involve ad hominem attacks, racist, sexist or otherwise discriminatory language, or anything that is written solely for the purpose of slandering a person or subject.

    Excessively long comments may not be published due to their length. All comments are moderated. LobeLog does not publish comments with links.

    Thanks for reading and we look forward to hearing from you!